Week 2 Post

 This week I focused mainly on video editing for a project with the Town of Hillsborough NC to preserve the history of the area, as well as branding a table booth for a company called Parkhub to use at trade shows.

Working on the Town of Hillsborough videos has been one of my first deep dives into Adobe Premier, and it wouldn't be my favorite program to work in, though I'm glad I can get experience on it. Though a lot of the basic tools are similar to other Adobe programs, I find the tools and vast array of editing and effects somewhat daunting, so the learning curve has been steep.

The Parkhub trade show branding has been a lot closer to what I would normally do, primarily working in Illustrator and going back and forth with my coworkers to create the best possible collateral. Parkhub's branding includes a lot of color, so making something visually interesting and eye catching was a nice deviation from some of the more mundane video editing side. 

Highlights: working on assets that will be printed and seen by a lot of industry professionals

Problems: Adobe Premier learning curve

Issues: N/A

What have you learned about this company and its history?

    Parklife was started in 2013 with an initial focus on copywriting, but as the business expanded with client needs, began to offer graphic design services. A former coworker was one of the founding members of Parklife and she started in her senior year of college/right afterwards, similar to where I am now. 

How has it changed in recent years to reflect changes in the economy or its business focus?

    In the past few years, Parklife has expanded exponentially. Even in the time that I have been with the company, we have expanded our employee base from around 7 to over 15 to better handle and reflect what our different clients need. Currently, we have 3 "departments" focusing on one of the following: graphic design, copywriting, and thought leadership.